After four days of inspiring experiences, presentations of tourist destinations, and the latest innovations in camping and caravanning, the 35th Alpe-Adria Fair has successfully concluded. More than 300 exhibitors provided visitors with insights into diverse tourism offerings, cutting-edge equipment, and unforgettable experiences that shaped this year’s event. With over 20,000 visitors, the fair once again reaffirmed its position as the leading tourism event in the region.
Slovenia – A Destination of Inspiration
A major highlight was the Slovenian Tourist Board’s “Feel Slovenia” exhibition space, where Nova Gorica and Gorica showcased their role as the GO! 2025 European Capital of Culture. Their program immersed visitors in a world of art, literature, music, and innovative cultural experiences that will unfold throughout the year.
The Tourist Association of Slovenia also played a key role, bringing together more than 130 local tourist associations from across the country. Visitors had the opportunity to explore hidden gems, traditions, and culinary specialties that make Slovenia a unique and diverse destination.
Jakob Award for Innovation in Tourism
This year’s fair once again featured the Jakob Award, recognizing innovative and sustainable tourism practices. The 2025 theme focused on the digitalization of natural and cultural heritage, with the prestigious award going to the Virtual Mining Museum 4. dritl from Trbovlje, which masterfully blends history with modern technology.
The Largest Showcase of Motorhomes and Tents to Date
Camping and caravanning enthusiasts were in for a treat, as this year’s fair hosted the largest exhibition of motorhomes and tents so far. Visitors could explore more than 50 different tent models in the Decathlon Camping Village and discover a diverse range of motorhomes and caravans from leading providers.
See You Next Year!
Once again, the Alpe-Adria Fair has proven to be a key meeting point for travelers, outdoor enthusiasts, and businesses seeking new opportunities in tourism. A heartfelt thank you to all visitors and exhibitors who contributed to this unforgettable event. We look forward to seeing you at the 36th Alpe-Adria Fair in 2026!